Free starter kit

Everything you need to launchyour independent agency

Free guides, calculators, and software to go from newly licensed to fully operational. Built for P&C agents starting their first independent agency.

Guides and calculators are free with no signup. Software includes a 30-day free trial.

The first 90 days are the hardest

You passed your exam and got your license. Now what? Most new agents spend weeks figuring out business setup, carrier appointments, technology, and operational basics that established agents take for granted. This kit gives you the answers upfront so you can focus on selling.

What's in the kit

5 free resources + agency management software

GuideFree

How to Start an Insurance Agency

Step-by-step guide covering licensing, E&O, carrier appointments, business setup, technology, and first clients. Written for new P&C agents.

Read the guide
CalculatorFree

Startup Cost Calculator

State-specific estimate of your first-year costs. Licensing fees, E&O, LLC formation, office setup, and technology - all in one place.

Calculate your costs
CalculatorFree

Commission Calculator

Estimate your first-year revenue by policy type. New business vs. renewal rates, agency splits, and book of business projections.

Estimate your revenue
GuideFree

ACORD 25 Certificate of Insurance

What a COI is, when clients need one, what each field means, and how to generate them without manual formatting.

Read the COI guide
GuideFree

Renewal Tracking Guide

How to build a renewal discipline from day one. Why agents lose clients to missed renewals and how to prevent it.

Read the renewal guide
Software

InsurAMS Agency Management

Client tracking, policy management, renewal reminders, COI generation, document storage, and CSV import. Built for agencies with 1-5 agents.

Start 30-day free trial

Your first week, mapped out

From licensed to operational in 5 days

Day 1

Read the startup guide. Understand licensing, E&O, and carrier appointments.

Open →
Day 2

Run the cost calculator. Know your first-year numbers before spending.

Open →
Day 3

Sign up for InsurAMS. Import your spreadsheet or add your first client.

Open →
Day 4

Add your first policies with coverage details. Set up carrier appointments.

Open →
Day 5

Generate your first COI. Review your renewal queue. You are operational.

Open →

What happens after you sign up

InsurAMS includes a built-in launch checklist that turns the starter kit into action

1

Set up your agency

Name, phone, address. Takes 30 seconds. Optional demo data lets you explore first.

2

Follow the launch checklist

In-app checklist connects startup tasks to product workflows. Tracks what you have done and what is left.

3

Run your agency

Clients, policies, renewals, COIs, documents, tasks. All in one place from day one.

Simple pricing

Guides and calculators are free forever. InsurAMS software is one flat price with no per-user fees.

Starter Kit Resources

Free

No signup required

  • How to Start an Agency guide
  • Startup Cost Calculator
  • Commission Calculator
  • ACORD 25 / COI guide
  • Renewal Tracking guide

InsurAMS Software

$99/mo

30-day free trial, per agency

  • Client and policy management
  • Renewal reminders (daily email)
  • COI generation (30 seconds)
  • Document storage
  • CSV import from spreadsheets
  • Launch checklist + carrier tracking
Start free trial

Are you a school, network, or community?

We offer a partner-sponsored program for agency networks, pre-licensing schools, CE providers, and insurance communities. Give your members a modern AMS as a member benefit.

Partner program →

Frequently asked questions

What does a new insurance agent need to get started?

New independent insurance agents need: a P&C license, E&O insurance, a business entity (LLC or S-Corp), carrier appointments, an agency management system for tracking clients and policies, and a way to generate certificates of insurance. The InsurAMS Starter Kit bundles free tools and guides covering all of these steps.

How much does it cost to start an independent insurance agency?

First-year costs typically range from $2,500 to $12,000 depending on your state, office setup, and technology choices. Major costs include licensing ($200-900), E&O insurance ($500-1,500/year), LLC formation ($40-500), and technology. Use the free Startup Cost Calculator in the Starter Kit for a state-specific estimate.

Is the Starter Kit free?

The startup guide, cost calculator, and commission calculator are completely free with no signup required. InsurAMS agency management software includes a 30-day free trial, then $99/month per agency. There are no setup fees or contracts.

Can I use this if I already have a few clients on spreadsheets?

Yes. InsurAMS includes CSV import that works with Google Sheets and Excel exports. You can bring in your existing clients and policies without manual re-entry. The launch checklist inside the app guides you through the transition.

Ready to launch your agency?

Start with the free resources. When you are ready, set up InsurAMS in 5 minutes and follow the built-in launch checklist.

Questions? [email protected] - human reply within one business day.