InsurAMS is built for independent agents starting out. Start with a 30-day free trial, then track clients, manage policies, get renewal reminders, and generate certificates of insurance from day one.
Set up in 5 minutes. Works in any browser.
Every new agent starts with Google Sheets or Excel. It handles your first 10-20 clients fine. Then things start breaking.
No one reminds you that a client's policy expires next week. You find out when they call angry — or worse, when they don't call and just leave.
A landlord needs a certificate of insurance by end of day. You spend 45 minutes formatting a document that should take 30 seconds.
Which policy did Mrs. Johnson call about? What were her coverage limits? You dig through tabs, emails, and notes trying to piece it together.
Clients expect their agent to have systems. Sending a hand-typed email instead of a real certificate makes you look like you're winging it.
No training. No installation. No enterprise contracts.
Add clients, store contact info, link policies. Search across your entire book of business instantly.
Auto, home, renters, umbrella, BOP, workers comp, commercial auto, general liability. All coverage types with detailed limits.
Daily email digest of upcoming renewals. Never miss an expiration again. See everything due in the next 30, 60, or 90 days.
Generate professional certificates of insurance in 30 seconds. All 5 standard coverage sections. Saved certificate holders.
Upload and organize policy documents, dec pages, and endorsements. Everything in one place instead of scattered across email and folders.
Already tracking clients in a spreadsheet? Import your Google Sheets or Excel file in one click. No manual re-entry.
| Google Sheets / Excel | InsurAMS | |
|---|---|---|
| Renewal reminders | Manual calendar entries | Automatic daily email |
| COI generation | Type from scratch every time | 30 seconds, pre-filled |
| Client search | Ctrl+F across tabs | Instant full-text search |
| Coverage details | Free-text notes | Structured limits per type |
| Document storage | Email attachments / Google Drive | Attached to each client |
| Works on phone | Barely | Fully responsive |
| Price | Free | 30 days free |
Name, email, password. No credit card. No demo call. No 2-week onboarding.
Import your spreadsheet with one click, or add clients manually. Try the demo data to explore first.
Track policies, get renewal alerts, generate COIs, store documents. All in one place.
HawkSoft, AMS360, and Applied Epic were built for large agencies with commercial books, multiple producers, and dedicated IT support. If you're a solo agent or a new agency with under 100 clients, you're paying for complexity you don't need.
Start with 30 days free, then pay $99/month. No contracts, cancel anytime.
At minimum, new independent insurance agents need an agency management system (AMS) to track clients, policies, and renewals. You also need a way to generate certificates of insurance (COIs) for your clients. InsurAMS provides both in one tool. Beyond that, you will need a comparative rater for quoting, E&O insurance, and a business phone line.
Legacy AMS platforms like HawkSoft ($85-100/user/month), AMS360 ($150-200/user/month), and Applied Epic (enterprise pricing) were designed for established agencies with large books of business. InsurAMS includes a 30-day free trial, then $99/month per agency — built specifically for new and solo agents.
Many new agents start with Google Sheets or Excel, and it works fine for your first 10-20 clients. But spreadsheets cannot send you renewal reminders, generate certificates of insurance, or track policy details across coverage types. Most agents who start on spreadsheets switch to an AMS after losing a client to a missed renewal or spending hours on a COI that should take 30 seconds.
A certificate of insurance (COI) is a document that proves your client has active insurance coverage. Landlords, contractors, and lenders frequently request them. The standard format is the ACORD 25 Certificate of Liability Insurance. InsurAMS generates professional certificates with all required fields — coverage limits, insurer information, certificate holder details — in under 30 seconds.
You do not strictly need one with 5-10 clients, but starting with an AMS from day one builds good habits and prevents problems later. Agents who wait until they have 50+ clients often have messy, incomplete records that take days to clean up. Starting organized is easier than getting organized later.
HawkSoft and AMS360 are designed for established agencies with 5-50+ agents, commercial lines, and large books of business. They require training, onboarding, and cost $85-200+ per user per month. InsurAMS is built for new and solo agents — it includes a 30-day free trial, works in any browser with no installation, and takes 5 minutes to set up. You can always switch to a larger AMS later if your agency grows beyond what InsurAMS handles.
Set up InsurAMS in 5 minutes. Import your spreadsheet. Never miss a renewal again.
Start free — no credit card30 days free. Then $99/month per agency.